The Spot

The Spot je novi multibrend lanac premium prodavnica sportske opreme, koji trenutno ima tri prodajna prostora u Beogradu i Novom Sadu. Prilikom rada na dizajnu enterijera, cilj je bio stvoriti dinamičan, savremen i prepoznatljiv prostor, u skladu sa konceptom The Spot-a, koji je orijentisan ka kupcima koji sportskom odećom stvaraju sopstveni stil i identitet.

U ulaznoj zoni svakog od tri lokala postavljena je “mreža” od trougaonih elemenata, koja predstavlja geometrijsku formu dobijenu parametarskim modelovanjem, a zatim izrađenu primenom digitalne fabrikacije. Dizajn je zasnovan na dve ključne reči: dinamika i identitet.

The Spot is a new multi brand chain of premium fashion sportswear stores, currently operating at three retail spaces in Belgrade and Novi Sad, Serbia. During the design process, the aim was to create a dynamic, modern and distinctive space, in accordance with the concept of The Spot, which is oriented towards the customers who use sportswear to create their own style and identity.

Entrance zones of every store contains a “network” structure made of triangular elements. This structure is a geometric form, made using parametric modeling and digital design tools. The design is based on two key words: dynamics and identity.

POVEZANI PROJEKTI / RELATED PROJECTS