The Spot
Project type
interior design
year
2017
location
Beograd/ Novi Sad, Serbia
client
Đak d.o.o.
STATUS
completed
authors
Modelart Arhitekti + Centar za digitalni dizajn
Fakultet tehničkih nauka, Novi sad
design and realisation
dr B. Tepačević
D. Mitov
K. Radovanović
B. Mitov
J. Mitov
P. Blagojević
M. Sisojević
I. Kotarski
BRANDING AND VISUAL COMMUNICATIONS
DNA Communications
photo
The Spot
The Spot is a new multi brand chain of premium fashion sportswear stores. Currently operating at three retail spaces in Belgrade and Novi Sad, Serbia. During the design process, the aim was to create a dynamic, modern and distinctive space. Everything is in accordance with the concept of The Spot, which is oriented towards the customers who use sportswear to create their own style and identity.
Entrance zones of every store contains a “network” structure made of triangular elements. This structure is a geometric form, made using parametric modeling and digital design tools. The design is based on two key words: dynamics and identity.
